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The UK and Europe have adopted challenging road casualty reduction targets. The headline target for the UK is to reduce the number of people killed or seriously injured in Great Britain in road accidents by 40% and similarly the number of children by 50% by 2010 compared with the average for 1994–8.

The European Commission target is to reduce by half the number of road fatalities by 2010 compared with a figure of 41000 deaths in 2000.

ITS technology provides an opportunity to increase the safety of drivers, vehicle occupants, and other road users including the more physically vulnerable sectors of society. ITS supports the improving road safety agenda in three main ways; by improving network management techniques that help reduce congestion; by utilising camera technology linked to back-office systems that support the enforcement of road traffic legislation and also help enable prompt remedial action in the event of an accident and there is potential for greater co-operation between vehicles and the road infrastructure to support safety and other objectives.